Where to Invest in Real Estate in Serbia

The question of where to invest in real estate in Serbia is becoming increasingly relevant, especially in light of inflation and global economic instability. Many investors are looking for stable, long-term options that preserve the value of their money and generate reliable returns. Real estate in Serbia—particularly in urban centers such as Belgrade and Novi Sad—remains the most dependable form of investment.

Although the market experiences occasional fluctuations, the overall trend is stable, with a steady upward trajectory. Certain city districts stand out for attracting investors not only with their infrastructure and location but also with strong demand for both buying and renting apartments.

Belgrade, as the country’s capital and economic hub, naturally holds a central place in investor interest. Whether it’s luxury apartments in Vračar, business complexes in New Belgrade, or new developments in Zvezdara—the market is broad and diverse. At the same time, Novi Sad is drawing increasing attention due to its lower price per square meter, thriving IT sector, and rising demand for rentals.

In the following sections, we highlight key urban zones worth investing in throughout 2025—in both Belgrade and Novi Sad.

New Belgrade – A Business Hub with High Standards

New Belgrade is considered the most modern part of the capital. Over the past two decades, it has become synonymous with next-generation urbanism, strong infrastructure, and a high standard of living.

This area is home to the headquarters of major companies, shopping malls, hotels, and luxury residential buildings. That’s why New Belgrade is especially attractive to business travelers and professionals—both domestic and international.

Investing in apartments in this part of the city, particularly near Block 21, the Arena, or in new developments near the river and shopping zones, has proven to be very profitable. Units are easily rented out, both on a short-term and monthly basis, and rental prices continue to rise each year.

For investors seeking stability and quick returns, New Belgrade remains one of the most logical choices.

Vračar and Upper Dorćol – Prestige and Long-Term Value

Vračar and Upper Dorćol are synonymous with Belgrade’s prestige. These municipalities have always been among the most desirable places to live and are now among the most stable when it comes to real estate investment.

Vračar boasts excellent infrastructure, proximity to the city center, and a wealth of cultural and educational institutions. Luxury properties near the Temple of Saint Sava consistently increase in value, and demand remains strong—even when other areas stagnate.

Upper Dorćol, with views of Kalemegdan and the river, combines historical charm with an urban spirit. In recent years, the area has been revitalized with renovated buildings, cafes, galleries, and cultural venues.

Investing in these parts of the city ensures long-term property value, high levels of security, and excellent potential for short-term and luxury rentals.

Zvezdara – A Strong Balance of Price and Quality

In recent years, Zvezdara has become an increasingly popular choice among investors seeking a lower price per square meter without compromising on quality. This municipality covers a wide range of neighborhoods, from quiet family areas to growing new developments.

Districts such as Mirijevo, Slavujev venac, and the Zvezdara Forest are seeing an increase in new construction and significant investment in infrastructure. Connectivity to the city center is strong, and interest among young families and renters is growing.

For those looking to invest in properties that are easy to rent and don’t require a large initial budget, Zvezdara is definitely a location worth considering.

Palilula – Urban Potential and Affordable Prices

Palilula has long been overshadowed by more popular city areas, but that is starting to change. This municipality is undergoing rapid development, especially in areas like Karaburma and around the Pančevo Bridge.

Urban planning projects, infrastructure investments, and proximity to the city center are making this location increasingly attractive. Property prices are still lower compared to average Belgrade values, making it ideal for investors who plan to stay in the market long term.

The potential for growth is significant, and tenant interest is rising—particularly among students and young professionals.

Novi Sad – A Compelling Alternative to Belgrade

Novi Sad is increasingly appearing on the radar of investors from Belgrade and abroad. The city continues to see strong demand for apartments, especially in neighborhoods like Liman, Telep, and Rotkvarija.

Liman stands out for its excellent infrastructure and proximity to universities. Telep offers modern new buildings and a family-friendly atmosphere, while Rotkvarija is attractive due to its location near the city center and the train station.

Although Novi Sad has lower prices than Belgrade, the market is growing rapidly. It’s an ideal option for investors looking to diversify their portfolios without focusing exclusively on the capital.

How to Invest Smart in 2025

If you’re considering where to invest in real estate in Serbia in 2025, Belgrade and Novi Sad remain the most reliable options. New Belgrade offers strong rental demand and steady income. Vračar and Dorćol guarantee prestige and security, while Zvezdara and Palilula provide excellent real estate investment opportunities for those with more modest budgets.

Novi Sad, with its competitive prices, growing IT sector, and student population, is increasingly popular among investors seeking stable rental income.

Pay close attention to demographic shifts, new development projects, and infrastructure upgrades. Investing in the right location at the right time can make all the difference.

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